Picture of Brown-Forman logo

BF A — Brown-Forman News Story

0.000.00%
us flag iconLast trade - 00:00
Consumer DefensivesBalancedLarge CapContrarian

Booze-makers have reason to be in low spirits: podcast

BREAKINGVIEWS-Booze-makers have reason to be in low spirits: podcast

The hosts are Reuters Breakingviews columnists. The opinions expressed are their own. Refiles to add episode transcript.

By Aimee Donnellan and Jonathan Guilford

- Follow on Apple or Spotify. Listen on the Reuters app. Read the episode transcript.

Listen to the podcast

Whiskey distiller Brown-Forman’s $30 bln tie-up talks point to a broader problem. Older drinkers are disappearing, and younger ones have different, more moderate tastes. In this week’s Viewsroom, Breakingviews columnists discuss the leaner future for alcohol purveyors.

Follow Aimee Donnellan on LinkedIn.

Follow Jonathan Guilford on X and LinkedIn.

FURTHER READING

Big Booze can sweat off its multi-year hangover

Visit the Thomson Reuters Privacy Statement for information on our privacy and data protection practices. You may also visit megaphone.fm/adchoices to opt-out of targeted advertising.


(Editing by Sheryl Peña and Gregory Garner; Production by Aditya Srivastav)

((katrina.hamlin@thomsonreuters.com))

Recent news on Brown-Forman

See all news